Scott Taylor's profile

Acura TL Sponsorship Launch Campaign


A higher form of performance.

Our team built a series of events by partnering with modern architectual landmarks,
connecting the high-design and performance aspects of both vehicle and venues.

• Elements of the Dealer Kit are shown below.
  ( A variety of POP elements, ads, and a scuptural letter opener as a premium).


A highlight of the series was the sponsorship of the LA Philharmonic at Walt Disney Concert Hall.
Other sponsorship partners:
Print Ad —I shot with Georg Fischer at Walt Disney Concert Hall in downtown L.A.
         
                   
Print Ad —Highlights the world's first DVD Audio surround sound system as standard feature in the Acura TL.
This die-cut postcard emphasizes the unique shape of Frank Gehry's explosive Concert Hall design.
The mailing side of the postcard reveals the 5 unique sponsorships/events featured in the TL campaign.
Silver metallic dealer kit held (from top, left to right):
   Counter cards, take one buckslips, banners, print ads, a poster and a metal letter opener as a premium/gift.
Acura TL Sponsorship Launch Campaign
Published:

Acura TL Sponsorship Launch Campaign

Our team built a series of events by partnering with modern architectual landmarks, connecting the high-design and performance aspects of both ve Read More

Published: